•The life cycle of the relevant product(s) or/and product portfolio (current/future);
•Managing the product in terms of sales/profit and all relevant aspects such as Regulatory, Logistics, Manufacturing and Packaging
•Development of marketing strategies
Должностные обязанности
Strategic planning •Develop brand/market strategy (5 years strategy and LRP)
•Develop 1 year marketing plan and 1 year financial plan
•Develop cycle plans and contingency plans
•Perform forecasting and budgeting: plan, update and monthly ADS
•Use monitoring data to feedback and propose strategic planning/tactics
2.Project Management •Translate strategy into key implementation milestones, communicate clearly and allocate responsibilities to cross functional member teams
•Manage interaction with sales (SM/DM): “sell”-strategy and marketing plan
•Orchestrate/manage the process to ensure execution of marketing plan within cross-functional teams: continuous interaction and regular checkpoints to review/discuss progress, proactively develop own network and identify new sources to gather information
•Ensure timelines are met and financial results are maximized
3.Monitoring
•Constantly assess effectiveness and ROI of tactical initiatives implementation: ◦Measure customer response/effectiveness
•Manage promo expenses and resources mix ◦Monitor KPI’s (sales, MS, price, SFE, clinical trials progress, supply)
◦Monitor competitive activities and strategies (analyze key market data)
◦Get data to feedback and propose strategic planning/tactics adjustments
1.External customer development •Identify key customers at each step of patient flow/product value chain (physicians, patients, KOLs, etc)
•Develop and implement plan to build relationship with key customers and influence them
•Identify opportunities to align brand and customer goals (new business development)\
•Optimize customer synergies to develop brand/market advocates
Требования к соискателям
Высшее образование
Опыт работы:
от 3-5 лет
Дополнительные требования
•University degree (medical or pharmaceuitical is a plus)
•Experience in the pharmaceutical industry not less than 5 years, specifically in marketing
•Good command of PC (good knowledge of Excel and Power Point
•Prior Business Degree or Marketing qualification
•Commercial PM experience
•Fluent English
•Result orientated
•Analytical abilities
•Excellent listening and communication skills
•Learning fast
•Time management and settling of priorities
•Excellent presentation and negotiation skills
•Creativity and positiviness
•Confidential and trustworthy
•Desire for permanent professional self-improvement
•Team-player
•The life cycle of the relevant product(s) or/and product portfolio (current/future);
•Managing the product in terms of sales/profit and all relevant aspects such as Regulatory, Logistics, Manufacturing and Packaging
•Development of marketing strategies
Подразделение фармацевтических препаратов Abbott– подразделение препаратов, завоевавших репутацию благодаря их качеству, широкой узнаваемости и доверию пациентов.
Подразделениефармацевтических препаратовобладает обширным продуктовым портфелем и предлаг
Подразделение фармацевтических препаратов Abbott– подразделение препаратов, завоевавших репутацию благодаря их качеству, широкой узнаваемости и доверию пациентов.
Подразделениефармацевтических препаратовобладает обширным продуктовым портфелем и предлаг
Подразделение фармацевтических препаратов Abbott– подразделение препаратов, завоевавших репутацию благодаря их качеству, широкой узнаваемости и доверию пациентов.
Подразделениефармацевтических препаратовобладает обширным продуктовым портфелем и предлаг
Зона ответственности , г. Москва ВАО, Балашиха, Реутов.
Подразделение фармацевтических препаратов Abbott – подразделение препаратов, завоевавших репутацию благодаря их качеству, широкой узнаваемости и доверию пациентов.